Weber, the world's leading premium BBQ brand, has been shaping the signature style of BBQs for five decades.
Undeniably American, uncompromising and functional, Weber has created a culture of outdoor cooking almost single-handedly.
Joining forces with AB World Foods, a major player in the world foods and condiments market, Weber has extended its offering by creating a new premium BBQ sauce range.
The new Weber BBQ range includes 3 variants: Original, Hot ‘n' Spicy and BBQ Relish, and will be rolled out to retailers nationwide from April 2009.
Howard Morrish, AB World Food's Licence & New Business Development Controller says: "Weber is the leading brand in BBQs. They are renowned for imaginative style, thoughtful design and delivering exceptional products.
"We at AB World Foods have taken this to heart and joined forces to create a fantastic range of BBQ sauces."
The new Weber BBQ sauces range has been designed to give strong stand out on shelf with a uniquely shaped bottle and a large, easily recognisable Weber logo.
The new range is being supported by a PR campaign to build awareness and a neck collar promotion to incentivise purchase.
As BBQ and Hot variants are a key growth sector within the condiments market, currently worth £28m and growing at a rate of 22% year-on-year, retailers should take advantage of this marketing support together with the increased demand during the barbeque season, to drive sales by stocking the new Weber BBQ Sauces range.